Tonia’s superpower is spotting patterns, identifying gaps, and translating needs into commercially practicable strategies which work for both company and consumer. She is expert at drilling down to vital insights into consumer behaviour and connecting those to your business plans.

She loves the tension between creativity and analytics, and this has defined her career. She thrives in roles where she can solve consumer needs using data, science and technology, combined with an imaginative creative leap.

Tonia has unusually broad experience working across large and small businesses, B2C and B2B. She has also honed her ability to adapt tried-and-tested principles and processes to suit the business size, culture, or specific need.

She is adept at leveraging the skills and ideas of those she’s working with, connecting them into coherent, commercially viable plans, and then translating them into brilliant communication.

Her energy, drive, and sharp focus on what works for a business and their consumers have enabled her to deliver many transformative strategies and breakthrough results.