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Creating replay value — a lesson from gaming
It’s very fair to say that I can’t add ‘gaming’ to my list of interests or hobbies unless you count the occasional venture into BubbleXplode or Two Dots as a...

Are you a consumer-led business?
Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies. In this...

HFSS potentially has implications for EVERY category
In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually Sodium levels not Salt!). The new rules impact three areas...

This Valentine’s Day, it’s time to invest in emotional intelligence
Valentine’s is the one time in the year when it’s deemed OK to talk openly about our feelings, yet we all know that it’s emotions that rule every waking second...

Create a culture for people to shine
Well, 2019 has arrived like a flash. Special festive times have come and gone and we have what might feel like a mountain to climb ahead of us. Economies are...