Category: Customer marketing

Innovation versus the Core

The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. In light of CV19, the question of ‘to go ahead...

First purchase research and Quantic strike a chord

In an age of big data and black box algorithms, it made such a refreshing change to hear the joint approach from First Purchase Research and Quantic providing shopper research data with something it always needs — actionable relevance and...