One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce.
Watching the inspirational (if not on the crazy side of brave) athletes of the winter Olympics it becomes apparent two key attributes are needed to succeed:
- mastering the fundamentals
- the confidence to leverage these in new disciplines.
Sam Blanchet is a former rugby union professional who has played for England Sevens and Exeter Chiefs. The skills honed in this sport (strength, toughness and power) are a great match to those required for the bobsleigh track hence Blanchet is fulfilling his ambition of representing GB at the winter Olympics.
‘You can do it if you put your mind to it’ says Sam.
He is not alone.
- Joel Fearon, Britain’s 3rd fastest 100m runner in history, is also in the bobsleigh team
- snowboarders Katie Ormerod and Billy Morgan both started in gymnastics where spacial awareness and power are also a fundamental
- it’s well publicised that our most successful Olympian, Lizzy Arnold, used to be a heptathlete.
Let the athletes of the winter Olympics inspire you to assess your mastery of the fundamentals and then leverage your strengths and competitive advantage into new channels.
News and stories
SEE ALL
Prioritisation is a growth superpower
Prioritisation is a business growth superpower. Rather than doing more, successful leaders focus on doing less, better, directing time, energy and investment towards activities that drive meaningful results. By prioritising what truly matters, teams gain clarity, avoid distraction and create stronger momentum for sustainable growth.
Growth isn’t a hobby – why serious leaders bet on it
Getting in shape to navigate the commercial adventure of 2021
If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on...
First purchase research and Quantic strike a chord
In an age of big data and black box algorithms, it made such a refreshing change to hear the joint approach from First Purchase Research and Quantic providing shopper research...
Delivering your growth agenda: the sales role
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these strategies behind...