One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce.
Watching the inspirational (if not on the crazy side of brave) athletes of the winter Olympics it becomes apparent two key attributes are needed to succeed:
- mastering the fundamentals
- the confidence to leverage these in new disciplines.
Sam Blanchet is a former rugby union professional who has played for England Sevens and Exeter Chiefs. The skills honed in this sport (strength, toughness and power) are a great match to those required for the bobsleigh track hence Blanchet is fulfilling his ambition of representing GB at the winter Olympics.
‘You can do it if you put your mind to it’ says Sam.
He is not alone.
- Joel Fearon, Britain’s 3rd fastest 100m runner in history, is also in the bobsleigh team
- snowboarders Katie Ormerod and Billy Morgan both started in gymnastics where spacial awareness and power are also a fundamental
- it’s well publicised that our most successful Olympian, Lizzy Arnold, used to be a heptathlete.
Let the athletes of the winter Olympics inspire you to assess your mastery of the fundamentals and then leverage your strengths and competitive advantage into new channels.
News and stories
SEE ALL
Front of house = front of mind
Out of Home (OOH) used to be the poor relation to Retail. The latter commanded disproportionate mind share, investment and the so called best talent whilst the OOH teams plugged...
A growth mindset when growth is tough – why it matters most now
Growth loves action: why movement beats perfection every time
Growth doesn’t come from perfect plans, it comes from action. Businesses that commit to progress, learn from real-world feedback and keep moving forward are better positioned to build momentum, gain clarity and achieve sustainable growth. In fast-changing markets, movement beats perfection every time.
Understand my business. No, REALLY understand my business.
A cornerstone of great selling is the ability to deeply and broadly understand your customer’s business.
Winning that all important 1st purchase
Byron Sharp’s well proven law of growth, that both brands and categories grow primarily as a result of penetration gains and not as much via frequency or AWP as previously...