Category: Channel strategy
The key questions every FMCG sales leader must answer for 2026
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What should we do next in eCommerce?
eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa 6% in 2019 (source: GfK, Intage, Kantar). However, with eCommerce forecast to reach 10% of FMCG sales by 2025 (if...
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Which channels and customers are our next big bets?
If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different...
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