Category: Customer influencing
The future of customer teams
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Innovation versus the Core
The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. In light of CV19, the question of ‘to go ahead or not’ is more relevant than ever. Brands are weighing...
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Which channels and customers are our next big bets?
If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different...
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