Category: Revenue Growth Management
There’s more to RGM than price
As retailers pivot from ‘last’ and ‘least’ on CPIs to ‘first’ and ‘most’ on cost price decreases, you could be forgiven for thinking that price is the only RGM show...
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Navigating price in unprecedented times
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Is your brand and pack price architecture right for these times?
In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options. 30 to 40 percent of consumers in the USA and 65 to 75 percent in...
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