Category: Revenue Growth Management
How to get after growth – when investment is tight
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There’s more to RGM than price
As retailers pivot from ‘last’ and ‘least’ on CPIs to ‘first’ and ‘most’ on cost price decreases, you could be forgiven for thinking that price is the only RGM show in town. But it isn’t …
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Navigating price in unprecedented times
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Is your brand and pack price architecture right for these times?
In Consumer Packaged Goods (CPG), stockpiling and unavailability have forced consumer trial of alternative options. 30 to 40 percent of consumers in the USA and 65 to 75 percent in India and Vietnam have tried different brands or packs during...
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