Category: Shopper insights
Why Joint Value Creation is the new superpower in Supplier-Customer Partnerships
Getting in shape to navigate the commercial adventure of 2021
If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve. On the back of 2020 you’ll either...
Have you ‘executed’ any shoppers recently?
I attended the Executing Shopper Insights conference in London last month, and thought two things; has anyone acted on any of the learnings from the conference yet, and WHAT were...
First purchase research and Quantic strike a chord
In an age of big data and black box algorithms, it made such a refreshing change to hear the joint approach from First Purchase Research and Quantic providing shopper research data with something it always needs — actionable relevance and...
Do the winter Olympics have the answer to winning in new channels?
One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce. Watching the inspirational (if not on the crazy side of brave) athletes...