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A growth mindset when growth is tough – why it matters most now
The most overlooked advantage in selling: the strength of your organisation.
Great sellers win by showcasing not just what their organisation delivers, but how they deliver it, through superior capabilities, deeper expertise, stronger collaboration, and values that build trust and elevate them from suppliers to true strategic partners.
The hidden multiplier in commercial influence: IQ × EQ.
Truly effective selling happens when IQ and EQ work in harmony, combining sharp logic with emotional intelligence to tell a story that builds trust, inspires confidence, and makes customers feel as convinced as they are persuaded.
The future of customer teams
The FMCG landscape is evolving rapidly, requiring customer teams to adapt, collaborate and embrace new capabilities. Success depends on building strong supplier-retailer partnerships, leveraging data and AI, and developing agile, commercially focused teams that can create joint value and drive sustainable growth in an increasingly complex market.
Creating replay value — a lesson from gaming
It’s very fair to say that I can’t add ‘gaming’ to my list of interests or hobbies unless you count the occasional venture into BubbleXplode or Two Dots as a...
