Our expertise - The Quantic Group

Enhancing the way we engage with customers

The customer landscape is shifting, fast. With it comes fresh priorities, new challenges, and untapped opportunities. These changes directly shape how suppliers connect, collaborate, and grow with their customers. Quantic believes better connection comes from challenging ways of working and embracing new, more connected, approaches. By combining expertise and resources, businesses can build deeper trust and greater agility.

Connect, collaborate, grow

In an age of shifting market dynamics and empowered customers, strategies that focus on simply extracting value from customers will fail. Our approach inspires rethinking customer engagement and the customer’s experience to build a growth engine that can consistently delivers joint value creation.

60%

Customer centric businesses are 60% more profitable

Earn your seat at the customer’s table

Become customer obsessed through customer centricity

Customer centricity is achieved by aligning commercial strategies to deliver what matters most to your customers, their shoppers and the end consumer.

Go beyond superficial customer-centricity

Commit to permeate every aspect of your operations to embrace the customer.

In an uncertain economic climate, plans to operationalise it can slip. When internal functions fly in formation to exceed customer expectations, everything moves faster – including the growth curve.

Empower people to lead the change

Leaders serve as catalysts.

Leaders create a thriving eco-system, lead by example and equip their respective teams. It requires a strategic approach that is informed using customer-driven data and agility to flex the approach as circumstances and demands shift.

Create value

Customer’s value suppliers who think and act like real partners. This means bringing new ideas and solutions, not only standard products. They want suppliers who are quick to adapt to market and technology changes, and who understand them. Being reliable, communicating openly and sharing a clear growth plan together are essential.

Our approach

Quantic works with clients to develop strong partnerships through our proven flywheel approach.

Customer roles and purpose

Define the role each customer plays in delivering the business strategy. This allows targeted resource and investment choices.

High performance customer teams

Create high performance multi-functional teams to lead across the joint value chain.

Integrated technology

Leverage process and technology such as AI and IBP to enhance efficiency and support customer engagement.

Customer intimacy

All customers are different and having a deep knowledge of all aspects of the customer, including their ecosystem and their value chain, are essential to winning together.

Customer growth plan

A multi-year growth plan connecting category strategy with customer and brand priorities, unlocking category growth for the customer and brand growth for the supplier. The customer growth plan is co-created and differentiated.

Engage for partnership

Engaging internal and external stakeholders to say yes and be excited and inspired to activate the growth plan connecting resources to win together.

Superior execution

Brilliant stand out at every shopper touchpoint maximising conversion and driving out-performance.

Example projects

Customer-obsessed growth plans

From ‘what we do’ to ‘what our customers want’

Problem

The client had an inconsistent approach to customer business planning. The customer agenda was driven by internal growth priorities. This was causing inefficiency, ineffectiveness and underachievement of the growth potential.

Approach

Working collaboratively, we reframed the behaviour of the sales team and supporting functions to be customer-obsessed. This was pulled through to a four-step customer planning framework that could be scaled up and down so it was relevant for customers of all sizes and priority. This consistent framework was piloted in a cross section of markets and rolled-out to every FoodService customer worldwide from independent operators to national distributors and global chains.

Outcome

The start of the journey to becoming customer-obsessed.
Plans in which customers could see tangible value which shifted their willingness to start working differently.
The unlock of broader business (not product) based conversations leading to joint projects including supply chain efficiencies and sustainability impact.
New and repeat business secured including global chain contracts with groundbreaking front of house branded ‘menu mentions’, joint business plans with distributors and enhanced reach.
A consistent approach across the global organisation including no re-learning as sales talent progresses.
Higher and sustained AGS and NPS ratings.

With this (customer business planning) approach we can knock down brick walls.

Global Sales VP, UnileverFoodSolutions

I’ve been in sales for all my career. The Retail Masterclass is THE best programme I’ve ever been on. Using the learnings has step changed my engagement with customers. I only wish I’d had it 20 years ago.

Associate Director

Customer obsession has been ‘noise’ in our business. Now, thanks to support from Quantic, it’s becoming an exciting reality. It’s no longer a sales thing, our cross functional partners are all stepping up and the conversations we’re having internally and externally are beyond different.

Global McDonald’s Sales VP

The combination of category strategy and customer co-creation that has been facilitated by Quantic throughout has changed our levels of engagement in major customers. For the first time we’ve shared strategies, identified areas that we can work on and have these mapped out. We’re coming together really regularly to work on them.

Commercial Strategy Director

Customer Engager clients

Our offers

Demand Creator

Creating brand growth by better meeting the needs of consumers through the development of a category growth strategy and execution via category-based selling and category management.

Shopper Influencer

Developing organisational behaviour to bring the shopper in focus through building strategies and capabilities that close the shopper conversion gap for categories and/or brands across different missions and channels.

Customer Engager

Building stronger customer relationships to broaden and deepen conversations about mutual value creation through customer intimacy, planning and engagement.

Profit Generator

Supporting clients with the analysis, tools and capability needed to excel at Revenue Growth Management achieving optimum revenue and profit growth.

Sustainability Integrator

Helping brands to authentically integrate sustainability across their value chain and build capability to engage customers in sustainability conversations.

Capability Builder