Peter is a commercially-oriented brand marketer who brings a wealth of international experience, built on senior operating roles in beverage, confectionery and household goods companies.
These days, with over 10 years as a consultant under his belt, Peter relishes the challenge of coming up with innovative category, portfolio and shopper strategies which inspire activation. His experience ranges across a multitude of categories, from consumer electronics to dairy and drinks.
He loves working within diverse cultures, seeing the similarities, and the surprisingly rare differences, between consumer and shopper needs around the globe.
When not working, his favourite pastimes include playing golf and tending to his prolific vegetable garden.
