Siân provides insights which fuel category growth strategies by mining multiple data sources. She is also a seasoned facilitator and leader, with over 30 years’ experience in consumer and shopper insight, category development and training. This was earned working with and for clients such as Mondelez/Kraft, Danone, and the NHS.
A consultant since 2006, she excels in creating consumer- and shopper-led solutions to deliver remarkable and tangible business benefits.
Her all-round research expertise (qualitative, quantitative and continuous) includes high-level data handling and analytics. Meanwhile, her client-side experience includes managing agencies and budgets to deliver the best research programmes to drive and deliver their business-building strategies.
