Andrew Cowen

Associate Consultant

Andrew is powered by over 25 years’ experience working across FMCG brands, both large and small. He has worked extensively in a diverse range of markets, from China, India and South America to east and west European markets, and he was based in France for several years.

A trusted senior in the global marketing and commercial team at Unilever, he also Led the creation and recruitment of Scholl’s Global Ecom team. In between these two roles, he made extensive contributions to both the alcoholic and non-alcoholic drinks sectors and supported numerous award-winning start-ups as well as more established brands.

He loves leveraging commercial and category strategy for brands in a multi-channel environment. He also believes passionately that, with a shared team vision, business can be both commercially successful and a force for positive social and environmental change.

Every project he works on benefits from his entrepreneurial drive, and from his practical, action-oriented mindset.

Andrew is also a pilot and an ocean sailor, and he brings his love of adventure and exploration to everything he does.

Where or when are you most happy?

When I’m being challenged to think in a new way.

Where do your best ideas come from?

Through discussion with others, followed by periods of reflection while I’m flying, sailing or walking. That’s when disparate ideas tend to coalesce into a plan.

What’s the best piece of advice you’ve ever received?

If you model yourself on others, you'll be a poor imitation. Instead, be the best possible version of yourself.