One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce.
Watching the inspirational (if not on the crazy side of brave) athletes of the winter Olympics it becomes apparent two key attributes are needed to succeed:
- mastering the fundamentals
- the confidence to leverage these in new disciplines.
Sam Blanchet is a former rugby union professional who has played for England Sevens and Exeter Chiefs. The skills honed in this sport (strength, toughness and power) are a great match to those required for the bobsleigh track hence Blanchet is fulfilling his ambition of representing GB at the winter Olympics.
‘You can do it if you put your mind to it’ says Sam.
He is not alone.
- Joel Fearon, Britain’s 3rd fastest 100m runner in history, is also in the bobsleigh team
- snowboarders Katie Ormerod and Billy Morgan both started in gymnastics where spacial awareness and power are also a fundamental
- it’s well publicised that our most successful Olympian, Lizzy Arnold, used to be a heptathlete.
Let the athletes of the winter Olympics inspire you to assess your mastery of the fundamentals and then leverage your strengths and competitive advantage into new channels.
News and stories
SEE ALL
Winning brand share by closing the sustainability expectation gap
Most consumers care about sustainability, but barriers like price, access, and confusion stop them from acting, creating a costly expectation gap for brands. The companies winning market share are those that close this gap by removing friction, tailoring strategies to different consumer segments, and making sustainable choices accessible, affordable, and easy. Growth comes not from messaging alone, but from enabling real behaviour change.
Getting after growth – the behaviours that actually move the needle
Why Joint Value Creation is the new superpower in Supplier-Customer Partnerships
Momentum is a growth multiplier – celebrate the early wins and carry the energy forward
Momentum is a powerful driver of sustainable business growth. By focusing on consistent progress, prioritising execution, and celebrating small wins, organisations can build confidence, create opportunities, and accelerate performance. In 2026, businesses that generate and maintain momentum will be best positioned to adapt, grow, and stay ahead of the competition.
Will you be match fit for the ‘Golden Quarter’?
Context Covid-19 came quickly and will depart slowly. Global leaders are walking a tightrope between health and economics. Whilst the situation is fluid and unpredictable, business leaders must quickly shift...