Out of Home (OOH) used to be the poor relation to Retail.
The latter commanded disproportionate mind share, investment and the so-called best talent whilst the OOH teams plugged away being creative with less and driving solid base business.
However, the more enlightened brand owners have woken up to the benefits of OOH and realised it’s potential to be an always on media channel that builds brand equity and creates demand particularly given the ever increasing spend on eating out.
Having been deprived of my ‘go to’ Hellmann’s in so many places around the world it’s always great to see it getting a menu mention or a place on the table — this time in Copenhagen.
Always brings a smile to see a well executed strategy. Nice work by the Unilever Food Solutions team.
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