Tag: #category

HFSS potentially has implications for EVERY category
In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually Sodium levels not Salt!). The new rules impact three areas...
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Getting in shape to navigate the commercial adventure of 2021
If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve. On the back of 2020 you’ll either...
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Innovation versus the Core
The role and benefits of innovation in a category has been a roller coaster journey for many suppliers and retailers. In light of CV19, the question of ‘to go ahead...
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