If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure.
Critical to successful navigation is knowing your current location on the value curve. On the back of 2020 you’ll either be faced with stopping value erosion and/or needing to flip the switch to drive value creation. Some businesses are faced with the challenge of both depending on their business footprint.
Facing into the obstacle or opportunity as an adventure gives permission to try, to push the boundaries, to dream big and to look at challenges differently. Adventure renews beliefs so that when the going gets tough, we dig in, push through and find a way.
In a fractured economy, never has coming together been so important. Collectively facing into the value curve requires all functions to focus on what can be done, to get into action and drive some positive forward momentum.
Leadership Teams should have only one ask of their teams, which is that they stay connected — to the external environment, to each other and to the leg of the value chain adventure they’re on. To support them, give the space to think, room to talk about the ‘so what’, freedom to do the ‘now what’, the courage and confidence to be brave as they work through their functional asks.
We’ll be sharing the game changing actions that can be taken by functions to successfully navigate the value curve, including Marketing, R&D/Innovation, Category, Sales, L&D and Shopper Marketing starting at the Shopper Insights Conference on 24th February.
News and stories
SEE ALL
Delivering your growth agenda: customer marketing’s role
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous...
Are you maximising the shopper marketing opportunity?
Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies...
Transforming learning starts with a transformation of L&D
CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take a look at itself. Here are five thoughts to help...
World Cup football… is it all about winning?
As the dust settles on a wonderful football World Cup magnificently hosted by Russia, we have winners and others not quite so successful. Well done France, deserved winners who should feel truly proud of their success. Competitive sport is all...
Have you ‘executed’ any shoppers recently?
I attended the Executing Shopper Insights conference in London last month, and thought two things; has anyone acted on any of the learnings from the conference yet, and WHAT were...