Tag: customerinfluencing
Why sustainability belongs in every joint business plan
Integrating sustainability into Joint Business Plans (JBPs) helps suppliers and customers create shared value while driving long-term growth. From reducing costs and strengthening supply chain resilience to building consumer trust and accelerating innovation, sustainability-focused JBPs enable stronger partnerships, strategic alignment, and measurable commercial success.
Customers need help achieving their sustainability targets – suppliers can step up
Retailers face growing pressure to reduce emissions, cut plastic waste, and build more sustainable supply chains, but progress depends on strong supplier partnerships. By collaborating on measurable sustainability initiatives, suppliers and retailers can reduce costs, strengthen resilience, meet consumer expectations, and unlock long-term, sustainable growth through shared value creation.
Which channels and customers are our next big bets?
If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different...