Tag: growthdrivers
Why Joint Value Creation is the new superpower in Supplier-Customer Partnerships
Who is coming after our business?
The big brands are being nibbled to death. Who is coming after our business? Life used to be so much simpler. TV viewing was limited to four channels. Ordering a coffee didn’t necessitate a fluency in a couple of languages...
Delivering your growth agenda: the sales role
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose functional strategies are aligned behind one consistently understood growth agenda. Our previous posts...
Delivering your growth agenda: customer marketing’s role
Quantic’s core principle is that connected organisations out-perform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous posts have looked at the necessity to align these cross-functional...
Are you maximising the shopper marketing opportunity?
Delivering your growth agenda: Shopper Marketing – a shared capability Quantic’s core principle is that connected organisations outperform their competition. By connected, we mean those businesses whose commercial functional strategies are aligned behind one consistently understood growth agenda. Our previous...
Are you a consumer-led business?
Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies. In this post we will start looking at Marketing’s specific role in...
Are you connected for growth?
How connected is your organisation behind a single vision for growth? If nothing else, Brexit is a wonderful example of how dysfunctional an organisation can become when its members can’t agree on a single vision of the future. Every day...
3.5% vs 1.8% — Are you following the money?
Like many people today, I’ve both bought and consumed my meals out of home. It’s been good for the chains and independents who’ve had my spend. On the flip side...
Create a culture for people to shine
Well, 2019 has arrived like a flash. Special festive times have come and gone and we have what might feel like a mountain to climb ahead of us. Economies are...
Getting the right promotional mix
With the majority of the Food and Drink category values being at best flat and often actually in decline, it’s all too easy for manufacturers to throw badly-aimed monies at the problem. Being caught up in an endless spiral of...