shopperinfluencing Archives - The Quantic Group

Winning that all important 1st purchase

Byron Sharp’s well proven law of growth, that both brands and categories grow primarily as a result of penetration gains and not as much via frequency or AWP as previously...

Have you ‘executed’ any shoppers recently?

I attended the Executing Shopper Insights conference in London last month, and thought two things; has anyone acted on any of the learnings from the conference yet, and WHAT were the main learnings. We thought there were three key themes...

First purchase research and Quantic strike a chord

In an age of big data and black box algorithms, it made such a refreshing change to hear the joint approach from First Purchase Research and Quantic providing shopper research...

Tag: shopperinfluencing

Winning that all important 1st purchase

Have you ‘executed’ any shoppers recently?

First purchase research and Quantic strike a chord