Lisa Rees-Allen

Associate Consultant

Having started her career working in marketing for Lever Brothers, Lisa is now a seasoned executive with honed expertise in developing consumer-centric category and brand strategies, as well as go-to-market plans for sustainable, profitable growth. She understands that driving change requires not just a great strategy, but also the right organisational culture with motivated, skilled people.

She combines innovative strategic thinking with consideration of the requirements for practical execution. Armed with great client relationship management skills, Lisa solves your problems as if they were her own.

As a consultant, Lisa works energetically to help both people and businesses learn, think and act smarter. She has created and delivered best practice brand, shopper and category global learning programmes, all carefully designed to recruit talent, drive high performing teams and improve retention levels.

She consciously chooses to bring joy rather than judgement. In her spare time, she works with the Sister2Sister Mentoring Programme which supports and inspires the empowerment of adolescent girls, in an environment which fosters connection, self-worth and growth.

What would you say about yourself to an influential person if you only had a few seconds with them?

I can radically improve how your teams connect with each other, how they approach their jobs, and how your business can positively connect with, and influence, the behaviour of consumers, shoppers and customers.

What one thing would you take on your desert island and why?

If I wanted to get off the island, a satellite phone to stay connected and plan my rescue. If I wanted to stay on the island, then a solar-charging eReader loaded with books to keep me entertained and feeling less lonely.

What do you collect and why?

Funky earrings. With so many Zoom calls during Covid they created some fun, and they’re always a good ice-breaker.