Using sustainability as a commercial currency with customers

2 October, 2023 · by Sonia Johnson

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How to finish a tough year strong

A strong year-end finish isn’t about dramatic last-minute wins—it’s about ending with clarity, purpose, and momentum. By celebrating progress, closing loose ends, recognising team contributions, and focusing on future opportunities, businesses can build confidence and create a stronger foundation for growth in the year ahead.

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Why integrating Sustainability is good for brands and business

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How future-fit brands are leading with sustainability

Sustainability is a strategic imperative for brands that want to lead, grow, and remain relevant. Today’s future-fit brands are distinguished not by slogans, but by how they embed responsible practices into their identity, operations and stakeholder engagement. They demonstrate that sustainability done well is not an add-on but a source of competitive advantage.

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Customers need help achieving their sustainability targets – suppliers can step up

Retailers face growing pressure to reduce emissions, cut plastic waste, and build more sustainable supply chains, but progress depends on strong supplier partnerships. By collaborating on measurable sustainability initiatives, suppliers and retailers can reduce costs, strengthen resilience, meet consumer expectations, and unlock long-term, sustainable growth through shared value creation.

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Why sustainability belongs in every joint business plan

Integrating sustainability into Joint Business Plans (JBPs) helps suppliers and customers create shared value while driving long-term growth. From reducing costs and strengthening supply chain resilience to building consumer trust and accelerating innovation, sustainability-focused JBPs enable stronger partnerships, strategic alignment, and measurable commercial success.

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