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Creating replay value — a lesson from gaming
It’s very fair to say that I can’t add ‘gaming’ to my list of interests or hobbies unless you count the occasional venture into BubbleXplode or Two Dots as a...
Optimising your ROTI (Return on Training Investment)?
L&D teams are busy reaching out to their functional leaders reviewing 2018 programmes and co-creating the shape of their 2019 capability priorities and plans. Our findings show that all too...
Are you a consumer-led business?
Delivering your growth agenda: Marketing’s critical role In our first post we said that a growth agenda lives and dies by the strength of its under-pinning cross-functional strategies. In this...
HFSS potentially has implications for EVERY category
In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually Sodium levels not Salt!). The new rules impact three areas...
Is my team really good enough?
Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past. And doing something differently moving forward...
