If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure.
Critical to successful navigation is knowing your current location on the value curve. On the back of 2020 you’ll either be faced with stopping value erosion and/or needing to flip the switch to drive value creation. Some businesses are faced with the challenge of both depending on their business footprint.
Facing into the obstacle or opportunity as an adventure gives permission to try, to push the boundaries, to dream big and to look at challenges differently. Adventure renews beliefs so that when the going gets tough, we dig in, push through and find a way.
In a fractured economy, never has coming together been so important. Collectively facing into the value curve requires all functions to focus on what can be done, to get into action and drive some positive forward momentum.
Leadership Teams should have only one ask of their teams, which is that they stay connected — to the external environment, to each other and to the leg of the value chain adventure they’re on. To support them, give the space to think, room to talk about the ‘so what’, freedom to do the ‘now what’, the courage and confidence to be brave as they work through their functional asks.
We’ll be sharing the game changing actions that can be taken by functions to successfully navigate the value curve, including Marketing, R&D/Innovation, Category, Sales, L&D and Shopper Marketing starting at the Shopper Insights Conference on 24th February.
News and stories
SEE ALL
Extreme reactions or are some suppliers not facing the truth?
When Sainsbury’s recently announced its strategy to address losses to the discounters, the reactions from some suppliers were extreme. On the news that it was assessing both the ‘emotional’ and...
Do the winter Olympics have the answer to winning in new channels?
One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce. Watching the...
Why Joint Value Creation is the new superpower in Supplier-Customer Partnerships
Don’t get left behind. Are you leading or are you led?
At Quantic we believe that the best suppliers know where their categories are going. Leaders interpret and shape trends that will dictate their future results. They future-proof their brands by...
Is my team really good enough?
Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past. And doing something differently moving forward...