Tag: channelstrategy
What should we do next in eCommerce?
eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa 6% in 2019 (source: GfK, Intage, Kantar). However, with eCommerce...
Which channels and customers are our next big bets?
If you are in a role responsible for deciding your company’s channel and customer investment strategy, the chances are that the landscape that you look upon is a hugely different one to what it was, even eighteen months ago. The...
3.5% vs 1.8% — Are you following the money?
Like many people today, I’ve both bought and consumed my meals out of home. It’s been good for the chains and independents who’ve had my spend. On the flip side...
Do the winter Olympics have the answer to winning in new channels?
One of the big questions of today for sales leadership is how do we win in new channels that aren’t our traditional heartland e.g. OOH, discounters and e-commerce. Watching the inspirational (if not on the crazy side of brave) athletes...
Front of house = front of mind
Out of Home (OOH) used to be the poor relation to Retail. The latter commanded disproportionate mind share, investment and the so called best talent whilst the OOH teams plugged away being creative with less and driving solid base business....