Tag: ecommerce
Quantic’s approach to developing eCategory leadership
The Hare and the Tortoise Revisited, a previous article we’ve discussed, highlights that for CPG companies to prosper in an ever-evolving retail market requires adopting an eCategory strategy anchored in...
The Hare and the Tortoise — an eCategory strategy for eCommerce success
Once upon a time, there was a hare and a tortoise who were part of the same CPG company. The hare’s team was fast paced where technology defined its rules. The tortoise’s team was slower paced, focusing on building relationships...
Are you leaving money on the screen?
A lack of co-ordinated approach can lead to chaos and missed opportunities leaving money on the screen. eCommerce has been on the agenda of companies for many years now, and...
What should we do next in eCommerce?
eCommerce is here to stay, but within FMCG eCommerce is still quite low in terms of market share at circa 6% in 2019 (source: GfK, Intage, Kantar). However, with eCommerce forecast to reach 10% of FMCG sales by 2025 (if...