Author: Sonia Johnson
How to get after growth – when investment is tight
A growth mindset when growth is tough – why it matters most now
Using sustainability as a commercial currency with customers
Legacy is your gift to others who follow you as a customer manager
HFSS potentially has implications for EVERY category
In 2022 (was April, now October) the UK government will introduce new rules for High Fat, Sugar and Salt (actually Sodium levels not Salt!). The new rules impact three areas of brand behaviour: Volume Promotions Display Space Media (kicks in...
Getting in shape to navigate the commercial adventure of 2021
If your year looks commercially daunting, strip it back to the fundamental challenge and try reframing it to an adventure. Critical to successful navigation is knowing your current location on the value curve. On the back of 2020 you’ll either...
Transforming learning starts with a transformation of L&D
CEOs highlighting that their organisations are not developing skills fast enough should be a rallying cry to L&D to take a look at itself. Here are five thoughts to help that process: 1. It’s about performance, not learning By looking...
Creating replay value — a lesson from gaming
It’s very fair to say that I can’t add ‘gaming’ to my list of interests or hobbies unless you count the occasional venture into BubbleXplode or Two Dots as a...
Is my team really good enough?
Growth is ultimately about asking the consumer, shopper and/or customer to do something differently in the future than they have done in the past. And doing something differently moving forward...
3.5% vs 1.8% — Are you following the money?
Like many people today, I’ve both bought and consumed my meals out of home. It’s been good for the chains and independents who’ve had my spend. On the flip side not so good for the supermarkets, because less coffee consumed...