Category: Business growth
Commercial growth is a team sport
Growth won't come from individual functions working harder in isolation. The organisations that succeed in 2027 will be those that align their commercial teams around a shared growth agenda, connect insights to action, and turn diverse perspectives into better decisions. Commercial growth is a team sport, and winning requires teams that can align, connect and act together.
In the Unfolding Future, The Age of Constraint isn’t about cheaper – it’s about smarter value.
Consumers are redefining value in the Age of Constraint. Discover how brands can drive growth by shifting from price competition to value creation.
Why most trend reports never change commercial behaviour
Most trend reports explain what's changing, but few help businesses decide what to do next. Discover how The Unfolding Future translates major market forces such as AI, value, health and transparency into actionable commercial strategies for Marketing, Sales, Category, Innovation, eCommerce and commercial leadership teams.
Trends don’t create growth. Commercial decisions do.
Thousands of trend reports tell businesses what is changing. Few explain what to do about it. The Unfolding Future bridges that gap, transforming six major market Forces into actionable commercial opportunities. From strategy and innovation to pricing and portfolio decisions, it provides a practical framework for identifying where growth will come from next.
Winning brand share by closing the sustainability expectation gap
Most consumers care about sustainability, but barriers like price, access, and confusion stop them from acting, creating a costly expectation gap for brands. The companies winning market share are those that close this gap by removing friction, tailoring strategies to different consumer segments, and making sustainable choices accessible, affordable, and easy. Growth comes not from messaging alone, but from enabling real behaviour change.
If everything is a priority, nothing drives growth
When everything is treated as a priority, real growth stalls. True performance in H2 comes from pairing clarity with focus—making firm choices, protecting priorities, and saying no to the work that dilutes momentum. Leaders who commit to fewer, sharper priorities create the discipline, space, and progress needed to turn strategy into results.
Understand my business. No, REALLY understand my business.
A cornerstone of great selling is the ability to deeply and broadly understand your customer’s business.
May is the moment: stop managing. Start multiplying.
Many teams lose momentum in May. Energy dips, focus fragments, attentions turn to much needed vacations and the second half starts to drift before it begins. So here’s the question: are you setting up H2 results or quietly slowing them down? Right now, many leaders are still managing, which won’t get you where you need to be at the year end.
How future-fit brands are leading with sustainability
Sustainability is a strategic imperative for brands that want to lead, grow, and remain relevant. Today’s future-fit brands are distinguished not by slogans, but by how they embed responsible practices into their identity, operations and stakeholder engagement. They demonstrate that sustainability done well is not an add-on but a source of competitive advantage.