Capability Builder - The Quantic Group

Transform your commercial capability for the future

In today’s fast-paced commercial world, staying ahead means being agile, innovative, and ready to tackle new challenges. At Quantic, we empower commercial teams to change what they do and how they do it. Developing and applying cutting-edge skills and behaviours that drive success.

Engage, empower, excel

We believe that to turn learning into commercial benefit the capability build goes beyond content delivery. Our solutions are crafted to engage the mind, heart, and hands:

what I know and do: proficient and equipped in the required skills and behaviours
what I feel: motivated and confident to put things into practice
how I do it: supported by practical tools, resources and ways of working.

4.7%

Businesses with superior commercial capabilities consistently out-perform their peers earnings growth by 4.7% (McKinsey)

Elevate commercial capability

Unlock benefits

Tailored solutions to build and enhance your commercial capabilities.

The path to success varies and investing wisely in tailored vs. off the shelf commercial capabilities can be a challenging decision because what drives value tends to change over time; capabilities that provide competitive advantages today will become industry standards tomorrow.

Boost your brand

Enhance your reputation and stand out in the market.

A 5% increase in employer brand reputation can increase revenue by 2.5% for the average S&P 500 company. Engaged employees contribute to better performance. A strong employer brand sets an organisation apart from competitors.

Gain a competitive edge

Stay ahead of the competition by advancing skills.

Winning organisations continuously assess their commercial capabilities not just against competitors but against global best practices to find areas where significant improvements are possible.

Retain top talent

Keep your best employees engaged and reduce turnover costs.

Capability building has taken a lead in not only ensuring organisations keep the right talent i.e. reduce regrettable losses but also improve the likelihood of creating a future talent pool which further reduces recruitment costs.

Drive performance

Achieve outstanding personal and business results.

Organisations don’t change until its people change and improve. People rarely improve unless the organisation commits to investing in their development. Personal growth and business growth go hand in hand.

Increase job satisfaction

Foster a motivated and satisfied workforce.

In Commercial Teams across the US, 1 in 5 US say they are dissatisfied with their opportunities for training and development at their current job. The absence of skill development and inadequate training programs can make employees feel stagnant in their careers, prompting them to seek other roles that offer continuous learning.

Delight your customers

Improve customer satisfaction and loyalty including Advantage Group and Net Promoter Scores.

Whilst growth is a given, value can also come from collaborating more closely with customers by looking for efficiency improvements that generate mutual savings.

Adapt to change

Stay open and adaptable to capability being a journey not a destination.

To perform at the highest level, most companies need to do more than constantly improve their commercial capabilities; they must also shift their focus and double down on new capabilities that drive differentiation.

Our approach

Our Dynamic 4DE Model is applied to capability in marketing, shopper marketing, category, RGM, sales, sustainability, business partnering for L&D/HR and IT.

Our 4DE Model is designed to create lasting impact through a structured yet flexible approach:

Direction

Establish the required mix of roles, capabilities and levels required to deliver the strategy.

Create a pragmatic approach to benchmarking and assessing current levels (internally and externally).

Initiate multiple points of reference to secure a balanced foundational start point.

Data

Identify the key gaps with potential to deliver the greatest commercial impact.

Recognise the capability strengths and the role they can play when strengthened further.

Use a balanced assessment approach to prioritise needs across teams and roles.

Develop

Design inspiring and accessible learning solutions.

Offer blended learning journeys tailored to diverse needs, styles and organisational culture.

Accelerate skill acquisition with targeted learner journeys.

Deploy

Implement sustainable behaviour change and accessible resources that support the workflow.

Collaborate with and equip line managers to lead the change they want to see.

Measure impact at individual, team, and organisational levels.

Engage

Involve people in the full ‘from – to’ journey to ensure ownership.

Communicate positively and create a constructive experience.

Develop and launch a learning brand that unlocks emotional connection.

Example project

Brandon Hall Silver Award Winner

Best Advance in Creating a Learning Strategy

Client problem

Bayer Consumer Health (BCH) faced the challenge of modernising learning strategies to improve marketing and sales capabilities, foster a lifelong learning culture, and drive measurable business outcomes.

Approach and solution

Strategic focus: Implemented future-proof skills frameworks, strengthened marketing and sales fundamentals, and shifted to a personalised, lifelong learning culture.

Execution

Created a learning brand (TB4L – Transforming Brands For Life) that demonstrated the required marketing skills.
Developed tailored learning experiences for critical skills.
Launched a global hybrid learning platform (GoLearn).
Used campaigns like ‘The Future You’ (marketing) and ‘Raise Your Game!’ (sales) to drive engagement.
Localised content for regional relevance.

Output

Engagement and adoption: Achieved 83% adoption in marketing (+13% vs. target) and 70% in sales.
Learning reach: Expanded learning coverage to 90% in sales and 95% in marketing.
Business impact: Increased sales by 6.5% (in 2021/22).
Cultural shift: Encouraged self-initiated learning, with hybrid learning feedback scoring 4.7-4.9 out of 5.
Recognition: Strategy praised for aligning learning with business goals.

The competency framework you (Quantic) developed has gained so much traction with the sales teams. The leader and participant led approach to roll out has prompted really healthy, open discussions about capability gaps. Now we want you to work with us on closing the main ones.

Commercial L&D Director

We’re a business that sells brands but as L&D had never thought about creating a learning brand until the prompt from Quantic. Having struggled to get participation in learning, the redesign of the learning curriculum, mix of learning assets and branding has completely shifted people’s perception and activity.

Global Performance Director

Our sales teams have been through a lot of different selling programs. The simplicity of Quantic’s framework but its relevance to customers of all sizes and the blended delivery has really made this one stick.

Commercial Learning VP

The coaching being given to our customer and category team to set them up for success in landing our innovation is really beneficial. We’re getting listings and distribution in national customers for the first time. The success has from category-based selling has become infectious.

Category Director

Capability Builder clients

Our offers

Demand Creator

Creating brand growth by better meeting the needs of consumers through the development of a category growth strategy and execution via category-based selling and category management.

Shopper Influencer

Developing organisational behaviour to bring the shopper in focus through building strategies and capabilities that close the shopper conversion gap for categories and/or brands across different missions and channels.

Customer Engager

Building stronger customer relationships to broaden and deepen conversations about mutual value creation through customer intimacy, planning and engagement.

Profit Generator

Supporting clients through capability or analysis to proactively manage their portfolio across channels and customers creating optimum value and/or profitability.

Sustainability Integrator

Helping brands to authentically integrate sustainability across their value chain and build capability to engage customers in sustainability conversations.

Capability Builder